Management Management

Daniel J. Llerena

Chief Financial Officer
Daniel Llerena is currently serving as the Chief Financial Officer at Forward Science. Prior to being named CFO, he served as the Vice President of Finance upon joining the company in 2016. Daniel received his Master’s Degree in accounting from the University of Florida and has over 10 years of experience in public accounting, during which time he worked at the “Big 4” accounting firms, specializing in the healthcare industry. In addition to his finance and accounting duties, Daniel’s responsibilities at Forward Science include human resources oversight and strategic sales; as well as, assisting the engineering team on research and development projects. His well-rounded skillset and overall approach to business has been a key asset to Forward Science’s growth and advancement.

Cassie Wilson

National Sales Director
Cassie Wilson is the National Sales Director at Forward Science. She received her Bachelor’s Degree in business and marketing from the University of Houston and has more than 12 years of healthcare sales experience in building both high performing teams and strategic alliances; as well as, developing and analyzing specific market and business needs. Cassie first joined the Forward Science team as Sales Director in 2017 with the task of creating a direct education-based sales force for the company, which she has grown to 20+ representatives and managers to support the sale and launch of Forward Science products. In her current role, Cassie is working to grow the sales and sales management teams to drive Forward Science’s continued growth. Prior to joining the Forward Science team, Cassie worked as Director of Sales and as a Major Account Executive at Concentra; as well as, a Private Dining Room Manager for Four Seasons Hotels and Resorts.

Bill Burelsmith Jr.

Creative Director
William "Bill" P. Burelsmith Jr. is the
Creative Director at Forward Science,
where he is primarily involved with leading the media team and helping to develop the brand and its products. He attended San Jacinto College and later received an Associate’s Degree in computer animation from The Art Institute of Houston. He has continued pursuing a Bachelor's Degree with Full Sail University. Bill’s team is involved in everything from R&D, quality control, design, manufacturing and engineering to commercialization, sales, distribution, and customer service. Bill previously worked as Multimedia Manager before being promoted. Prior to joining Forward Science, Bill worked as a Graphic Artist with The Disney/ABC Television Group and as Media Manager at NOV. He has held various Designer, Animator, and Production roles at multiple ad and point-of-purchase agencies over his 20+ years in the industry.

Kelly Kunkel

Director of
Strategic Development

Kelly Kunkel is the Director of Strategic Development at Forward Science. She received her Bachelor’s Degree in psychology from Western New England University and has more than 20 years of dental sales, marketing, and practice management experience.
Kelly first joined the Forward Science team as an Independent Sales Representative, eventually working her way up to her current role while being instrumental in training the sales team. She continues to expand the Forward Science user base and develop strategic partnerships while helping to revolutionize the way dentists screen for oral cancer.
Prior to joining the Forward Science team in 2013, Kelly worked as a Marketing Manager at Farran Media, LLC, and as Meeting Planner, Membership Director and eventually Executive Director at the Academy of Comprehensive Esthetics.

Lela Smith

Sales Operation Manager
Lela Smith is the Sales Operation Manager at Forward Science, and formerly the Sales and Distributor Manager for the company. Since joining the company, Lela has been instrumental in wearing many hats to assist in making operations move smoothly. Routinely being involved at all levels has allowed her to receive both clinician and patient feedback on both the company and its products. This beneficial information has directly affected her impact on how Forward Science approaches solutions across the board. Prior to joining the Forward Science team in 2014, Lela worked as an Assistant Director of Development for a compound pharmacy.

Jeremy Poirier

Production Manager
Jeremy Poirier is currently serving as the Production Manager at Forward Science, where he is heavily involved in the product manufacturing and development process. He studied network technology at South Louisiana Community College and has more than nine years of experience in manufacturing and operations environments. Jeremy worked as a Manufacturing Technician at Forward Science prior to being promoted to his current role. Before joining the Forward Science team, Jeremy held multiple manufacturing and production positions at Schlumberger, BOSS, and MASCO. His hands-on style approach has built a solid and reliable manufacturing and production team.

Ellen Myers

Clinical Hygiene Manager
Ellen Myers is the Clinical Hygiene Manager at Forward Science, where she provides ongoing clinical training and support to our current and potential partners, as well as our sales team. Ellen spearheads the development of clinical education programs and continuing education on early discovery of oral cancer and oral health concerns related to cancer treatment side effects. Ellen received her Bachelor’s Degree in dental hygiene from the Texas A&M University College of Dentistry. Prior to joining the Forward Science team, she has spent more than a decade working clinically as a Registered Dental Hygienist in both the Houston and Dallas metro areas. With a passion for preventive care and both patient and clinician education, Ellen joined the Forward Science team to make a global impact.