Management

Daniel J. Llerena

Chief Financial Officer
Daniel Llerena is currently serving as the Chief Financial Officer at Forward Science. Prior to being named CFO, he served as the Vice President of Finance upon joining the company in 2016. Daniel received his Master’s Degree in accounting from the University of Florida and has over 10 years of experience in public accounting, during which time he worked at the “Big 4” accounting firms, specializing in the healthcare industry. In addition to his finance and accounting duties, Daniel’s responsibilities at Forward Science include human resources oversight and strategic sales; as well as, assisting the engineering team on research and development projects. His well-rounded skillset and overall approach to business has been a key asset to Forward Science’s growth and advancement.

Jason Roach

Executive Director
of Business Development

Jason is an experienced, mature leader with a proven record in the healthcare market. He has held numerous sales and leadership positions in the medical device field. Jason was Regional Biologics Manager for Medtronic, the largest medical device company in the world. He was the Senior Area Sales Manager for Bioventus Surgical, a global leader in orthobiologics. He was also Director of Sales for Trimira, LLC, a privately held global medical diagnostic device and imaging company. Other past positions include: Area VP, Southwest for Keystone Dental, Inc. and Regional Sales Director, Southwest for Straumann USA where he earned the “Blue Vase” award presented to the #1 manager in the company. Jason attended Oklahoma State University and Sam Houston State University, receiving the BBA in Accounting. He also successfully completed the Executive Program in Strategic Sales Management from The University of Chicago/Booth School of Business.

Cassie Wilson

Director of Sales Development
Cassie Wilson is currently the Director of Sales Development at Forward Science. She received her Bachelor’s Degree in business and marketing from the University of Houston and has more than 12 years of healthcare sales experience in building both high performing teams and strategic alliances; as well as, developing and analyzing specific market and business needs. Cassie first joined the Forward Science team as Sales Director in 2017 with the task of creating a direct education-based sales force for the company, which she has grown to 20+ representatives and managers to support the sale and launch of Forward Science products. In her current role, Cassie is working to grow the 1099 contract sales team. Prior to joining the Forward Science team, Cassie worked as Director of Sales and as a Major Account Executive at Concentra; as well as, a Private Dining Room Manager for Four Seasons Hotels and Resorts.

Bill Burelsmith Jr.

Creative Director
William "Bill" P. Burelsmith Jr. is the
Creative Director at Forward Science,
where he is primarily involved with leading the media team and helping to develop the brand and its products. He attended San Jacinto College and later received an Associate’s Degree in computer animation from The Art Institute of Houston. He continues to attend classes at Full Sail University. Bill’s team is involved in everything from R&D, quality control, design, manufacturing and engineering to commercialization, sales, distribution, and customer service. Bill previously worked as Multimedia Manager before being promoted. Prior to joining Forward Science, Bill worked as a Graphic Artist with The Disney/ABC Television Group and as Media Manager at NOV. He has held various Designer, Animator, and Production roles at multiple ad/point-of-purchase agencies over his 20+ years in the multimedia industry.

Ellen Myers

Director of Training and Education
Ellen Myers is the Director of Training and Education at Forward Science, where she provides ongoing clinical training and support to our current and potential partners, as well as our sales team. Ellen spearheads the development of clinical education programs and continuing education on early discovery of oral cancer and oral health concerns related to cancer treatment side effects. Ellen received her Bachelor’s Degree in dental hygiene from the Texas A&M University College of Dentistry. Prior to joining the Forward Science team, she has spent more than a decade working clinically as a Registered Dental Hygienist in both the Houston and Dallas metro areas. With a passion for preventive care and both patient and clinician education, Ellen joined the Forward Science team to make a global impact.

Jeremy Poirier

Production Manager
Jeremy Poirier currently serves as the Production Manager at Forward Science, where he is heavily involved in the product manufacturing and development process. He studied network technology at South Louisiana Community College and has more than nine years of experience in manufacturing and operations environments. Jeremy worked as a Manufacturing Technician at Forward Science prior to being promoted to his current role. Before joining Forward Science, Jeremy held multiple manufacturing and production positions at Schlumberger, BOSS, and MASCO. His hands-on approach has built a solid and reliable manufacturing and production team.



Jessica Holscher

Director of Strategic Sales
Jessica is currently the Director of Strategic Sales for Forward Science, where she focuses on advancing our high volume customer base by building and maintaining strong business relationships. Jessica develops key growth sales strategies and implements action plans while working closely with other leaders to expand our product lines in order to meet the ever-changing needs of our customers. Jessica earned her Bachelor’s Degree in Biological and Psychological Sciences from the University of Missouri and has extensive experience in business-to-business sales. Prior to joining Forward Science, Jessica worked as a Senior Sales Manager at Randstad, USA. Originally joining Forward Science as the District Sales Manager, Jessica has propelled sales efforts in both her previous and current roles. With an innovative growth plan and a desire to exceed customer expectations, Jessica has dedicated herself to continue moving science forward.